WFRV WI Works
Tuesday, 26 May 2009

Watch Amy Pietsch, Director of the Fox Valley Technical College on WFRV's WI Works

 
Meet Inc. Innovators: Ruben and June Contreras
Tuesday, 21 April 2009
Post-Crescent
April 20, 2009

Q Small businesses are vulnerable in a down economy, yet you're doing pretty well. What's the secret?

A June Contreras: For our business, we're getting work by word of mouth and referrals from people who know us and trust us.
Ruben Contreras loads equipment at his Appleton shop Thursday. Contreras and his wife, June, own Action Painting & Carpet Care, a business that started with one ladder and Ruben. Also pictured is Ruben's brother Gilberto Contreras. Photo for The Post-Crescent by Wm. Glasheen
Ruben Contreras: The secret is that the first customer I had I tried to do the best job. More than he was expecting. In this economy, I think we're doing well because the customers are happy. A house I painted in 2006 ... I'm going back this summer to check how the house is.

Q What happens if you see something peeling?

A Ruben: I fix it.

Q Were you painting before you started this company?

A Ruben: I moved to Appleton in 1997 from Mexico because my brother was here before me. I went to Fox Valley Technical College for ESL (English as a Second Language). I painted in Mexico. My family has properties. People always said, "Hey, you're a pretty good painter." Here, I started to work in restaurants. When I was working at Zacatecas, an old guy from Mexico used to always come in with clothes for paint. He was a painter. I said, "How do you get jobs?" He said, "I ride my bicycle and if I see a business that needs paint, I tell them. That's how I do it." So I went to the Sherwin-Williams store every day at 7 in the morning, waiting for contractors. I said, "Hey, do you need help?" The manager said, "Ruben just give me your phone number. You don't have to come in every day." The phone rings when I was going to church on Sunday morning and it was a painting company. "Can you start tomorrow?"

Q You started your own business on a shoestring in 2005?

A June: Ruben quit his job. He was translating at the hospitals and serving in a restaurant. I think we had $250 in our savings account. I thought, "You're nuts." I was pregnant at the time with our first baby and I thought we'd be impoverished. Little did I know he already had jobs he'd lined up. We got a taxpayer ID and our insurance. We didn't even have a truck. He was driving my Ford Contour.Ruben: I told my customers, "Tomorrow we'll bring the ladders." I tied them on top of the Contour and drive at night so the customer wouldn't see it. The next day, we were already set up.June: Eventually we got a pickup truck.Q Two years after you started the business you took an E-Seed course. Why?A June: We took it together. I worked as a bookkeeper my whole life, but I didn't know anything about marketing and advertising. I learned so much. E-Seed was an eye-opener. Ruben: We had all the ideas, but not in order.
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Fox Valley Technical College wins MIT Club award
Tuesday, 21 April 2009
Journal Sentinel
March 13, 2009

Fox Valley Technical College in Appleton is the only school in the world that is combining a Massachusetts Institute of Technology prototype lab model with a center that helps entrepreneurs write business plans and get funding, as far as a group of MIT alumni can tell.
That unique trait helped the school's Fab Lab/Venture Center win one of four 2009 MIT Club of Wisconsin Technology Achievement Awards.The other recipients are: James Hyde, a Medical College of Wisconsin biophysics professor who has secured more than $37 million of grants in the last 25 years, holds 33 U.S. patents, and has co-founded two companies; Paradigm Sensors LLC, a Milwaukee maker of hand-held biodiesel fuel sensors that recently won an R&D 100 award; and Orion Energy Systems Inc., a Plymouth maker of energy-efficient lights for industrial users that the club says has since 2001 helped customers save an estimated $455 million in energy costs and prevented 4 million tons of carbon dioxide from being released.The awards will be presented Friday night a dinner at the Country Springs Hotel in Waukesha. Keynote speaker is Sherwin Greenblatt, co-founder of Bose Corp. The event is open to the public and costs $50 a person or $95 a couple. For more information contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or go to the state club's Web site.
 
Mr. Mom sets up giant sale
Tuesday, 21 April 2009

Post-Crescent
March 25, 2009

You’re probably familiar with the seasonal Halloween Express stores that Combined Locks resident Todd Cloutier has run every year for the past six years.

Now he’s trying his hand at another temporary sales event that he’s setting up right now in the former Wheel & Sprocket space, 603 N. Westhill Blvd., Grand Chute, next to Home Depot.

Cloutier is a Mr. Mom of three girls, and this latest venture is a huge consignment sale of children’s and maternity clothes that opens a week from Friday, and runs April 3 to 5.

He’s operating it under the Just Between Friends national franchise. “I looked into doing it myself, but the software, knowledge and logos was worth the franchise expense,” he said. 

Consigners register at the www.jbfsale.com Web site and get printed labels with barcodes for their items. The site also gives sale times and indicates when the admission is free and when it costs $2.

“I went to one of these sales last week in Madison and they had 45 consigners and 6,000 items. There were lines of people (to shop). I was hoping to get 75 consigners, but I have over 100 now,” he said.

The large space can accommodate four times that, he said.

 
Shifting Gears: Coming full circle in business
Tuesday, 21 April 2009

Post-Crescent
March 26, 2009

GRAND CHUTE — Kathi Drake moved to Wisconsin with her family in 1988, her master's in business and accounting degree in hand.

Now, as an instructor at Fox Valley Technical College and its E-seed entrepreneur program to help budding entrepreneurs, she feels she's closed a vital loop.

"I always knew my career would culminate (and) I would take all my knowledge and experience and bring it to some aspect of business. Now I know where I'm supposed to be," she said.

Q. What drew you to the retail end of upscale clothing?

A. I didn't enjoy just sitting in a cubicle doing tax work, so I started a clothing store in downtown Neenah. We specialized in clothing you couldn't find in the area.

Q. How long did that last?

A. I closed the store in 1996. A friend who had a business across the street learned about direct sale clothing and asked if I wanted to go into business with her.

Q. In 2007, feeling direct sales in the industry were on the wane, you looked in another direction. What brought you FVTC?

A. I was introduced to Amy Pietsch (director of the Venture Center at FVTC). We had an immediate connection.

Q. You speak with passion about your years in retail and direct sales, along with the challenges of sole ownership and so forth. So are you trying to pass on that passion to your 21 E-seed students at FVTC?

A. I am. I'm doing everything I can. I want them to be wildly successful. When you love a business, it becomes your second home. I never minded the hours.

Q. Why did you leave the direct sale world?

A. The need for frivolous clothing is at a halt right now. Buying expensive clothing is fun, but you can only buy so much of it. And it lasts forever because it's great stuff. I just felt that era might be over for a while.

Q. You have a simple philosophy?

A. Helping somebody being the best they can be. That's as valuable to me as how much money I make.

Q. You spoke about the need for creative people to channel their talent into practical ends? Can you elaborate?

A. You've got to react to what the market wants. So I take someone who is very creative and help them be realistic about their goals. No idea is a bad idea as long as the market wants it, as long as it's saleable.

Pete Bach: 920-993-1000, ext. 430, or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

 

 
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