Take the mystery out of marketing with a one-day workshop designed to give you direction and answers to your immediate marketing challenges. Take away information you can put to work in your business right away. The workshop focuses on determining product/service targets, tailoring a message to specific targets, determining a marketing budget and establishing measurable goals. Review advertising and the types of media that are most effective in achieving specific goals; public relations and how your business can provide a service to media outlets; community relations and networking and why your business can’t operate without them.
